Trademark Law & Lawyers in Pakistan

Trademark Law

Here you may find information as to trademark law and lawyers in Pakistan. Our dedicated team of professional lawyers best assists their clients as to understanding the trademark law in Pakistan. We routinely interact with patent and trademark examiners in the Pakistan Patent and Trademark Office, and secure and protect intellectual property rights efficiently on a very cost-effective tariff. ZA-LLP's intellectual property lawyers speak the business and technical languages of our clients. The whole focus of our IP counsel is securing for clients the maximum competitive advantage from effective exploitation and protection of their intellectual assets.

Intellectual property issues are critical to the success of any business, regardless of its size. ZA-LLP helps clients in virtually all industries, obtain, protect and enforce patents, trademarks, copyrights, trade secrets and other intellectual property rights. Our IP lawyers have strong technical backgrounds and extensive legal and commercial experience as in-house IP counsel, patent and trademark examiners. We routinely interact with patent and trademark examiners in the Pakistan Patent and Trademark Office, and secure and protect intellectual property rights efficiently on a very cost-effective tariff. ZA-LLP's intellectual property lawyers speak the business and technical languages of our clients.

Trademark Brand

How do you protect your BRAND?

Registering a trade mark will give its owner the right to exclusively use, license or sell the mark within the categories for which it is registered, blocking others from using a mark that is substantially identical or deceptively similar. In this way, trade marks protect brand identity and secure a company's rights; to its image. A trade mark remains registered indefinitely if it continues to be used.

What is a trademark?

The Trade Marks Ordinance 2001 defines a trademark any mark capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of other undertakings. A sign can include a letter, word, name including personal name, signature, figurative element, numeral, device, brand, heading, label, ticket, aspect of packing, shape, color, sound or any combination of these features.

Why register a trademark?

If a trade mark isn't registered and infringement is suspected, the owner must establish by extensive evidence that as a result of its use of and reputation in the mark the other person's use is likely to cause deception or confusion. The dispute would be dealt with under the common law action of passing off.

What are the criteria for registration?

In order to be registered, a trademark cannot be one that other traders need to use to promote their own goods or services, such as a directly descriptive term, geographic word or common surname. It must also be capable of distinguishing the applicant's goods or services from those of other traders and cannot mislead the public about the nature of the goods or services.

When has a trade mark been infringed?

In Pakistan, a registered trade mark is infringed by the unauthorized use of that mark, or a mark that is substantially identical or deceptively similar to it:

  • In relation to any goods or services for which the trade mark is registered;

  • In relation to goods or services that are similar (Unless the alleged infringer establishes the use isn't likely to deceive or cause confusion); or

  • Where the relevant mark is well-known in Pakistan and use (even on unrelated goods or services) indicates a connection with the owner and thereby adversely affects its interests.

What is the role of a trademark attorney?

Trademark attorneys are qualified to act on behalf of clients (along with registered patent attorneys and lawyers) in relation to matters arising under the Trade Marks Ordinance, 2001. They advised on issues relating to registration and enforcement of trade marks and prosecute the applications before the Trade Marks Registry.

Trademark Registration Process

Trademark Registration Process

Trademark Registration & Advice

Our network of offices and correspondent firms assists clients in establishing, maintaining, and enforcing trademark rights on a global basis. We provide practical guidance and precision in translation and other services needed during the local registration process. Rather than simply communicating problems and impediments, we create solutions.

Typical projects in the trademark area of our practice include:

  • Advising on selection and suitability of marks for registration;

  • Advising on proper use of trademarks in packaging, labeling, advertising in print and electronic media;

  • Searching prior registrations and applications;

  • Advising on prospects for obtaining registration;

  • Filing applications and prosecution to registration;

  • Conducting opposition proceedings;

  • Making renewal, assignment or modification of registered trademarks;

  • Advising on rights in trade names, trade dress, passing-off, unfair competition, and unregistered trademark rights acquired through use;

  • Negotiating and drafting agreements for the purchase, sale, or licensing of trademark rights;

  • Registering license and user agreements;

  • Trademark watching service for conflicting marks;

  • Advising in relation to infringing use;

  • Conducting consultations and investigations obtaining evidence concerning the infringement of trademarks, requesting for; and

  • Taking deregistration actions against rival marks that have been improperly registered or not used.

Domains Associated With Trademark Law

Copyright Law

Copyright Law

Copyright Law & Protection

Copyright protection subsists in original works of authorship fixed in any tangible medium of expression.

Intellectual Property

Intellectual Property

Trademark, Copyright & Patent

Our IP lawyers have strong technical backgrounds and extensive legal experience as in-house IP counsel.

Intellectual Property Enforcement

IP Law Enforcement

IP Enforcement Services

Our IP team rendering IPR services to its clients proficiently and effectively.

Patent & Design Law

Patent & Design Law Law

Patent & Design Protection

Increasing competition and global commerce have changed the way patents are approached and managed.



Trade Marks Ordinance 2001

Trade Marks Ordinance 2001 deals with the remedies regarding protection of Intellectual Property Rights in case of violation of any registered trade mark.

Infringement of Trade Marks

Section 39 and 40 of the Trade Marks Ordinance 2001 deal with the situations where an infringement of a registered trademark has been occurred. Section 39 says that a registered trademark deems to be a personal property of the proprietor. If any person other than the proprietor uses that mark for the trade which is similar to the goods or services for which that mark has been registered, it shall be deemed to be the infringement of the registered trademark under Section 40. If the words "registered goods" have been displayed on their packaging or on their container, it is a notice to prohibition of certain acts relating to those goods under Section 41.

No infringement in certain cases

Section 42 of the Trade Marks Ordinance 2001 describes certain conditions in which trade mark has not been infringed:

  • Where the person's name or person's place of business, so long as such use doesn't result in a likelihood of confusion or otherwise interfere with an existing trade mark or other property right;

  • The name of the predecessor in business of the person or the name of the predecessor's place of business;

  • The person uses the mark in a good faith to indicate the kind, quality, quantity, intended purpose, value, geographical origin, or some other characteristics of goods or service; or

  • The person uses the mark for the purposes of comparative advertising.

Action for Infringement

Section 46 says that the action for infringement of the trade mark can be taken by the proprietor of the trade mark.

Remedies for Infringement

  • Damages;

  • Injunctions;

  • Accounts; or

  • Any other remedies which are available to the person having some other property rights.

Place where the suit has to be instituted

According to Section 117 of the Trade Marks Ordinance 2001, any suit for the infringement of any trade mark shall be instituted before District Court.

Transitional Provisions

The provisions of the Fourth Schedule shall have effect with respect to the transitional matters, including the treatment of trademarks registered under the Trade Marks Act, 1940, and applications for registration and other proceedings pending under that Act, on the commencement of the Trade Marks Ordinance 2001.


Temporary Restraining Order and a Preliminary or Permanent Injunction

If you are being wronged, you may ask the appropriate court to grant a Temporary Restraining Order and a Preliminary or Permanent Injunction to prevent and/or stop further infringement under Order XXXIX Rule 1 and 2 of the Code of Civil Procedure 1908.

Statutory Damages

Allegedly infringing items or articles can be impounded while the action is pending and may be ordered destroyed or subject to other disposition if there is an infringement. An infringer can be liable for actual damages plus additional profits of the infringer or statutory damages.

Liable for Injury to Business Reputation

Further, an infringer could be held liable for injury to business reputation or the dilution in the value of the copyright, patent, or trademark. Costs and attorneys' fees sometimes also may be awarded to the prevailing party.


Trademark has been defined in Section 478 of the Pakistan Penal Code and Property Mark has been explained in Section 779 ibid. Section 480 defines the false trademark and 481 deals with the using of false property mark.

The text of Section 478 to 489 of the Pakistan Penal Code 1860, provide penalties against infringement of Trade, Property and other Marks which is given below:

Punishment for using a false Trademark or Property Mark

Section 482 says that whoever uses any false trademark or any false property mark shall be punished with:

  • imprisonment of for a term which may extend to one year; or

  • with fine; or

  • with both.

Punishment for counterfeiting a Trademark or Property Mark

According to Section 483 the punishment for counterfeiting any trademark or property mark is two years with fine or confinement only or fine only.

Punishment for counterfeiting a mark used by a public servant

The offence under Section 484 is an aggravated form of the offence described in the preceding one. An enhanced punishment is, therefore, given where a mark used by a public servant is counterfeited. A three years punishment has been described for counterfeiting a property mark or any other mark used by a public servant.

Punishment for making or possessing any instrument for counterfeiting a Trademark or Property Mark

According to Section 485 whoever makes or has in his possession any die, plate or other instrument for the purpose of counterfeiting a trademark or property mark shall be punished with imprisonment for three years with or without fine or fine only.

Making a false mark upon any receptacle containing goods

Section 487 furnished the false marking of case, package, or receptacle containing goods in a manner reasonable calculated to deceive a public servant or any other person. It is not required that the mark should be a trade mark or property mark. A person making a false mark upon any receptacle containing goods can escape punishment under this section only if he proves that he acted without intent to defraud.

Punishment for making use of any such false mark

According to Section 488 whoever makes use of any such false mark in any manner prohibited by Section 487 be punished as if he has committed an offence against Section 487 unless he proves that he acted in good faith.

Punishment for tempering with Property Mark

Section 489 says whoever removes, destroys, defaces or adds to any property mark with intention to cause injury to any person shall be punished with one year imprisonment with fine or without fine or fine only.


Section 15 specified certain goods which are not allowed to brought into Pakistan, whether by air, or by sea or by land. It includes:

  • goods having applied a counterfeit trade mark;

  • goods having applied a false trade description;

  • goods made or produced outside Pakistan and having applied any name or trade mark of any proprietor, dealer or trader in Pakistan unless:

    • the name or trade mark is as to every application, accompanied by a definite indication of the goods that these are made or produced in a place outside Pakistan;

    • the country in which that place is situated is in that indication shown in letters as large and conspicuous as any letter in the name or trade mark.

  • goods made or produced outside Pakistan and intended for sale and having applied a design in which copy right exists under the Patents and Designs Act.

Prohibition or restriction of importation or exportation of goods

According to Section 16, the Central Government may, from time to time, by notification in the official gazette, prohibit or restrict the bringing into or taking out of Pakistan of any goods of specified description under Section 15 by air, sea or land.

Confiscation of Goods

Section 17 of the Customs Act 1969 says that if any goods specified in Section 15 are imported into or attempted to be exported out of Pakistan shall be liable to detention or confiscation.

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